{"title":"Manual Profissional","description":null,"products":[{"product_id":"radio","title":"Radio","description":"As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant  Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this \"cheat-sheet\" for the radio programmer includes practical advice regarding:\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e·Radio as a career--from tips on getting started  to job negotiations\u003cbr id=\"CRLF\"\u003e·Programming--talk radio and music, from format science to picking the hits\u003cbr id=\"CRLF\"\u003e·Relationships with listeners--everything from staying in touch with your audience to public image\u003cbr id=\"CRLF\"\u003e·Branding, marketing, and advertising the radio station\u003cbr id=\"CRLF\"\u003e·Research--music tests, audience analysis, ratings, and more\u003cbr id=\"CRLF\"\u003e·Practical information about management policies\u003cbr id=\"CRLF\"\u003e·Radio realities--information on rules and regulations\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eThis latest edition has been updated to include:\u003cbr id=\"CRLF\"\u003e \u003cbr id=\"CRLF\"\u003e·Important updates on an ever-evolving field\u003cbr id=\"CRLF\"\u003e·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience\u003cbr id=\"CRLF\"\u003e·Ideas for successfully programming in new radio formats like satellite, internet, and cable\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio  broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":53525790294383,"sku":"9780240806969","price":346.29,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0240806964.jpg?v=1790291602"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/manual-profissional.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}