{"title":"História Empresarial","description":null,"products":[{"product_id":"king-larry","title":"King Larry","description":"\u003cp\u003eKing Larry\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":52636056289647,"sku":"9781416589235","price":144.45,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1416589236.jpg?v=1770233768"},{"product_id":"from-predators-to-icons","title":"From Predators to Icons","description":"\u003cp\u003eIn the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eFrom Predators to Icons\u003c\/em\u003e, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices.\u003c\/p\u003e\u003cp\u003eIn contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term \"predation\": ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, \u003cem\u003eFrom Predator to Icon\u003c\/em\u003e\u003c\/p\u003e","brand":"Longleaf Services on behalf of Cornell University","offers":[{"title":"Default Title","offer_id":52657538564463,"sku":"9780801475665","price":238.93,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/080147566X.jpg?v=1770815803"},{"product_id":"roy-d-chapin","title":"Roy D. Chapin","description":"\u003cp\u003e\"John Cuthbert Long’s Roy D. Chapin is a thorough and detailed biography of a remarkable, but little-known Detroit automobile industry pioneer. Historians should include Roy Dikeman Chapin (February 23, 1880–February 16, 1936) in any listing of  significant American auto industry pioneers, along with the Duryea brothers, Ransom E. Olds, Henry Leland, Henry Ford, William C. Durant, and the Dodge brothers. Outside the cloister of automotive historians, Roy Chapin is an unknown. This is in part because no company or car bore his name. Unlike many  contemporary auto pioneers, Roy Chapin was a modest man who did not promote himself. Even Long’s superb biography of Chapin is not well-known because it was privately printed in 1945 with a small press run. In reprinting this volume, Wayne State University Press is making an important contribution to automotive history.\"\u003cbr\u003e\n—From the introduction by Charles K. Hyde, Department of History, Wayne State University\u003c\/p\u003e","brand":"Wayne State University Press","offers":[{"title":"Default Title","offer_id":52667095089519,"sku":"9780814331842","price":237.87,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/081433184X.jpg?v=1770923963"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/historia-empresarial.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}