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More than simply reexamining late Qing China's political upheavals and modernizing energies through the lens of media, Ma shows that a new culture of mediation was helping to shape the very distinctions between politics, gender dynamics, economics, and science and technology. Ma contends that mediation lies not only at the heart of Chinese media history but of media history writ large.","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":52635691024751,"sku":"9781478011477","price":218.63,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1478011475.jpg?v=1770213878"},{"product_id":"media-and-the-american-mind","title":"Media and the American Mind","description":"In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.\u003cbr\u003e\u003cbr\u003e","brand":"Longleaf Services on behalf of Univ of N. 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In this volume, Janet McCabe explores \u003cem\u003eThe West Wing\u003c\/em\u003e as both a space for political and social discourse and a force that reshaped contemporary television.\u003cbr\u003e\n\u003cbr\u003e\nMcCabe begins by examining the series' broadcasting history, including its scheduling in the United States and around the world, and how the show defines channels and television markets. McCabe goes on to explore the role of the show's creator Aaron Sorkin as a TV auteur and investigates the program's aesthetic principles, including the distinctive look, feel, and sounds of the series. 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In \u003ci\u003eSpeaking of Soap Operas\u003c\/i\u003e, Robert Allen undertakes a reexamination of the production and consumption of soap operas through the use of a unique investigatory model based on contemporary poetics and reader-response theory.\u003cbr\u003e\u003cbr\u003eAlthough a considerable amount of research has been conducted on these programs, Allen argues that soap operas remain a phenomenon about which much is said but little is known.  Soap operas are different from most other media programming -- they appear formless, refuse to end, require little work on the part of the viewer, and bear no recognizable marks of authorship.  For these and other reasons, soap operas resist explanation from both traditional aesthetic and empiricist social science perspectives.\u003cbr\u003e\u003cbr\u003eThe daytime dramatic serials generate nearly a billion dollars in revenue each year for the three commercial networks.  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