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Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52650080731503,"sku":"9780749475093","price":172.76,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749475099.jpg?v=1770666619"},{"product_id":"introduction-to-the-human-sciences","title":"Introduction to the Human Sciences","description":"\u003cp\u003eIntroduction to the Human Sciences carries forward a projected six-volume translation series of the major writings of Wilhelm Dilthey (1833-1911)--a philosopher and historian of culture who has had a strong and continuing influence on twentieth-century Continental philosophy as well as a broad range of other scholarly disciplines. 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