{"title":"Gestão De Produtos","description":null,"products":[{"product_id":"apis","title":"APIs","description":"\u003cdiv\u003e\n\u003cp\u003eProgrammers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.\n\u003c\/p\u003e\n\u003cp\u003eFacebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.\n\u003c\/p\u003eLearn about the rise of APIs and why your business might need one\nUnderstand the roles of asset owners, providers, and developers in the API value chain\nBuild strategies for designing, implementing, and marketing your product\nDevise an effective process for security and user management\nAddress legal issues, such as rights management and terms of use\nManage traffic and user experience with a reliable operating model\nDetermine the metrics you need to measure your API’s success\n\u003c\/div\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":52665740329327,"sku":"9781449308926","price":204.72,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1449308929.jpg?v=1770910862"},{"product_id":"achieving-planned-innovation","title":"Achieving Planned Innovation","description":"Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence of procedures for reaching the intended destination point -- successful products -- every time. In an easy-to-read fashion, the authors explain their Planned Innovation system -- their action-oriented program for continuous success in new-product innovations without major failures. Their practical program features five steps to success, including: (1) a disciplined reasoning process, (2) lasting market orientation, (3) proper selection criteria that reflect (a) both strategic and tactical business objectives and goals, (b) dynamic matching of resources to present and future opportunities, and (c) positive and negative influences of major external trends affecting present and future business opportunities, (4) scientific reasoning to determine requirements before making major expenditures, and (5) proper organizational staffing. With this market-tested five-element paradigm, the authors explain what to do and why in evaluating the potential of any new product or service, ranging from ventures in retail distribution to the manufacture of products as diverse as bicycles, motorcycles, aerospace communication and navigation equipment, small business computers, food packaging, and medical products.\n\u003cp\u003e\nOther topics covered include how to cultivate a lasting market orientation, how to choose selection criteria that reflect strategic objectives and tactical goals, and how to assess the positive and negative influences of external trends on business opportunities. The authors also explain how to creatively exhaust all the 'near-in' opportunities available, from modifying existin\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":52668245573999,"sku":"9781416573210","price":116.3,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1416573216.jpg?v=1770931804"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/gestao-de-produtos.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}