{"title":"Gestão De Negócios","description":null,"products":[{"product_id":"customer-centric-marketing","title":"Customer-Centric Marketing","description":"\u003cp\u003eCustomer-Centric Marketing\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52641171571055,"sku":"9780749472092","price":267.83,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/074947209X.jpg?v=1770408367"},{"product_id":"brands-with-a-conscience","title":"Brands with a Conscience","description":"\u003cp\u003eEditors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52651444339055,"sku":"9780749475444","price":230.4,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749475447.jpg?v=1770674464"},{"product_id":"mgmt-challenges-for-21st-ce-pb","title":"MGMT CHALLENGES FOR 21ST CE PB","description":"\u003cp\u003eMGMT CHALLENGES FOR 21ST CE PB\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":52653645169007,"sku":"9780887309991","price":127.49,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0887309992.jpg?v=1770741439"},{"product_id":"100-practical-ways-to-improve-customer-experience","title":"100 Practical Ways to Improve Customer Experience","description":"\u003cp\u003e100 Practical Ways to Improve Customer Experience\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52653816185199,"sku":"9780749482671","price":220.37,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749482672.jpg?v=1770743665"},{"product_id":"customer-experience-branding","title":"Customer Experience Branding","description":"\u003cp\u003eSurprise and delight is a customer service tactic used by brands to ensure customer loyalty, such as MasterCard s Priceless Surprises campaign, which rewarded uses with unexpected gifts. The challenge for brands is to keep creating these incentives that are continually innovative and attention retaining. On the other hand, surprise can also work the other way, such as when a brand's product gets unexpectedly adopted\/used by a large group of people. Branding expert Thomas Gad argues that a brand s success lies in its ability to quickly and nimbly respond to this surprise. He expertly reviews the considerations when devising brand strategy that introduces an element of newness and interest into customer interactions. He uses case studies from that have continually achieved this, including Apple, Starbucks, Virgin, LEGO, IKEA, Google, Uber, GoPro, Instagram, and adidas.\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52657204986223,"sku":"9780749477509","price":229.5,"currency_code":"BRL","in_stock":true}]},{"product_id":"smarketing","title":"Smarketing","description":"\u003cp\u003eSmarketing\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52657432035695,"sku":"9780749483586","price":231.29,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/074948358X.jpg?v=1770813494"},{"product_id":"retail-start-up-book","title":"Retail Start-Up Book","description":"\u003cp\u003eRetail Start-Up Book\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52657708368239,"sku":"9780749484729","price":247.97,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749484721.jpg?v=1770819370"},{"product_id":"design-management","title":"Design Management","description":"\u003cp\u003eDesign Management\u003c\/p\u003e","brand":"Kogan Page Limited","offers":[{"title":"Default Title","offer_id":52690845532527,"sku":"9780749478414","price":345.85,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0749478411.jpg?v=1771518738"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/gestao-de-negocios.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}