{"title":"Eleições E Campanhas","description":null,"products":[{"product_id":"the-first-presidential-contest","title":"The First Presidential Contest","description":"\u003cp\u003eThis is the first study in half a century to focus on the election of 1796. At first glance, the first presidential contest looks unfamiliar—parties were frowned upon, there was no national vote, and the candidates did not even participate (the political mores of the day forbade it). Yet for all that, Jeffrey L. Pasley contends, the election of 1796 was “absolutely seminal,” setting the stage for all of American politics to follow.\u003c\/p\u003e\n\n\u003cp\u003eChallenging much of the conventional understanding of this election, Pasley argues that Federalist and Democratic-Republican were deeply meaningful categories for politicians and citizens of the 1790s, even if the names could be inconsistent and the institutional presence lacking. He treats the 1796 election as a rough draft of the democratic presidential campaigns that came later rather than as the personal squabble depicted by other historians. It set the geographic pattern of New England competing with the South at the two extremes of American politics, and it established the basic ideological dynamic of a liberal, rights-spreading American left arrayed against a conservative, society-protecting right, each with its own competing model of leadership.\u003cbr\u003e\n    \u003cbr\u003e\nRather than the inner thoughts and personal lives of the Founders, covered in so many other volumes, Pasley focuses on images of Adams and Jefferson created by supporters-and detractors-through the press, capturing the way that ordinary citizens in 1796 would have actually experienced candidates they never heard speak. 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During the rowdy, four-way race in 1912 between Teddy Roosevelt, William Howard Taft, Eugene Debs, and Woodrow Wilson, the candidates grappled with the tremendous changes of industrial capitalism and how best to respond to them. In 1932, Franklin Roosevelt's promises to give Americans a \"New Deal\" to combat the Great Depression helped him beat the beleaguered incumbent, Herbert Hoover. The dramatic and tragic campaign of 1968 that saw the election of Richard Nixon reflected an America divided by race, region, and war and set in motion political dynamics that persisted into the book's final story--the three-way race that led to Bill Clinton's 1992 victory.\u003c\/p\u003e\n\n\u003cp\u003eExploring the personalities, critical moments, and surprises of these races, Margaret O'Mara shows how and why candidates won or lost and examines the effects these campaigns had on the presidencies that followed. But this isn't just a book about politics. It is about the evolution of a nation and t\u003c\/p\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":52657298768239,"sku":"9780812223934","price":185.55,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0812223934.jpg?v=1770812830"},{"product_id":"mexicos-2012-elections","title":"Mexico's 2012 Elections","description":"\u003cp\u003eAt the beginning of 2011, security defined the U.S.-Mexico relationship, and it was the issue that most observers thought would shape Mexico's 2012 presidential, state, and local elections. 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The book serves as a basic text and an introduction to the study of the nomination process as a method of public choice. Haskell argues that the current arrangements in the presidential nomination process are deeply flawed and offers a set of reforms to the existing system, including using approval voting in the earliest primaries and diminishing the effect of frontloading primaries. \u003ci\u003eFundamentally Flawed\u003c\/i\u003e will interest scholars and students of American government, political parties, the presidency, and campaigns and elections.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52690906120559,"sku":"9780847682416","price":448.02,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0847682412.jpg?v=1771522180"},{"product_id":"electing-fdr","title":"Electing FDR","description":"\u003cp\u003eWith the landmark election of Franklin Delano Roosevelt in 1932, decades of Republican ascendancy gave way to a half century of Democratic dominance. It was nothing less than a major political realignment, as the direction of federal policy shifted from conservative to liberal--and liberalism itself was redefined in the process.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eElecting FDR\u003c\/em\u003e is the first book in seventy years to examine in its entirety the 1932 presidential election that ushered in the New Deal. Award-winning historian Donald Ritchie looks at how candidates responded to the nation's economic crisis and how voters evaluated their performance. More important, he explains how the Democratic Party rebuilt itself after three successive Republican landslides: where the major shifts in party affiliation took place, what contingencies contributed to FDR's victory, and why the new coalition persisted as long as it did.\u003c\/p\u003e\u003cp\u003eRitchie challenges prevailing assumptions that the Depression made Roosevelt's election inevitable. He shows that FDR came close to losing the nomination to contenders who might have run to the right of Hoover, and discusses the role of newspapers and radio in presenting the candidates to voters. He also analyzes Roosevelt's campaign strategies, recounting his attempts to appeal to disaffected voters of all ideological stripes, often by altering his positions to broaden his popularity.\u003c\/p\u003e\u003cp\u003eWith the advent of the New Deal, Americans came to enjoy a wide federal safety net that provided everything from old age pensions to rural electricity-government innovations so embraced by voters that even later conservative presidents recognized their importance. Ritchie traces this legacy through the Reagan and Bush years, but he relates how FDR in 1932 was often vague about the specifics of his program and questions whether voters really knew what they were in for with the New Deal.\u003c\/p\u003e\u003cp\u003eAs pundits, politicians, and citizens eye the upcoming 2008 campaign, \u003cem\u003eEl\u003c\/em\u003e\u003c\/p\u003e","brand":"University Press of Kansas","offers":[{"title":"Default Title","offer_id":52691500237167,"sku":"9780700616879","price":210.65,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/070061687X.jpg?v=1771539429"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/eleicoes-e-campanhas.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}