{"title":"Divulgação Científica","description":null,"products":[{"product_id":"knowledge-and-wonder-second-edition","title":"Knowledge and Wonder, second edition","description":"\u003cp\u003eKnowledge and Wonder, second edition\u003c\/p\u003e","brand":"Random House","offers":[{"title":"Default Title","offer_id":52633856737647,"sku":"9780262730525","price":180.63,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0262730529.jpg?v=1770149413"},{"product_id":"is-the-temperature-rising","title":"Is the Temperature Rising?","description":"\u003cp\u003eMost of us have heard the dire predictions about global warming. Some experts insist that warming has already started, and they warn of such impending disasters as the sea level rising to flood coastal cities. Others, however, have issued loud counterclaims, assuring us that global warming is a myth based on misleading data. How can we tell who is right, and how we should respond? And why is there no scientific consensus on a matter of such vital importance? George Philander addresses these questions in this book, as he guides the nonscientific reader through new ideas about the remarkable and intricate factors that determine the world's climate.\u003c\/p\u003e\n \u003cp\u003eIn simple, nontechnical language, Philander describes how the interplay between familiar yet endlessly fascinating phenomena--winds and clouds, light and air, land and sea--maintains climates that permit a glorious diversity of fauna and flora to flourish on Earth. That interplay also creates such potent weather disrupters as El Niño and La Niña, translates modest fluctuations in sunlight into global climate changes as dramatic as the Ice Age, and determines the Earth's response to the gases we are discharging into the atmosphere, such as those that led to the ozone hole over Antarctica and those that are likely to cause global warming. In his discussion of these matters, Philander emphasizes that our planet is so complex that the scientific results will always have uncertainties. To continue to defer action on environmental problems, on the grounds that more accurate scientific results will soon be available, could lead to a crisis. To make wise decisions, it will help if the public is familiar with the geosciences, which explore the processes that make ours a habitable planet.\u003c\/p\u003e\n \u003cp\u003eThe book is an excellent introduction to the basics of the Earth's climate and weather, and will be an important contribution to the debate about climate change and the relationship between scientific knowledge and publi\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52640438681967,"sku":"9780691050348","price":321.22,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0691050341.jpg?v=1770393132"},{"product_id":"earthshaking-science","title":"Earthshaking Science","description":"\u003cp\u003eThis is the first book to really make sense of the dizzying array of information that has emerged in recent decades about earthquakes. Susan Hough, a research seismologist in one of North America's most active earthquake zones and an expert at communicating this complex science to the public, separates fact from fiction. She fills in many of the blanks that remained after plate tectonics theory, in the 1960s, first gave us a rough idea of just what earthquakes are about. How do earthquakes start? How do they stop? Do earthquakes occur at regular intervals on faults? If not, why not? Are earthquakes predictable? How hard will the ground shake following an earthquake of a given magnitude? How does one quantify future seismic hazard?\u003c\/p\u003e\n \u003cp\u003eAs Hough recounts in brisk, jargon-free prose, improvements in earthquake recording capability in the 1960s and 1970s set the stage for a period of rapid development in earthquake science. Although some formidable enigmas have remained, much has been learned on critical issues such as earthquake prediction, seismic hazard assessment, and ground motion prediction. This book addresses those issues.\u003c\/p\u003e\n \u003cp\u003eBecause earthquake science is so new, it has rarely been presented outside of technical journals that are all but opaque to nonspecialists. \u003ci\u003eEarthshaking Science\u003c\/i\u003e changes all this. It tackles the issues at the forefront of modern seismology in a way most readers can understand. In it, an expert conveys not only the facts, but the passion and excitement associated with research at the frontiers of this fascinating field. Hough proves, beyond a doubt, that this passion and excitement is more accessible than one might think.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52640469385583,"sku":"9780691118192","price":261.71,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0691118191.jpg?v=1770394011"},{"product_id":"present-at-the-future","title":"Present at the Future","description":"\u003cp\u003eVeteran NPR\u003csup\u003e(R)\u003c\/sup\u003e science reporter and award-winning radio and TV journalist Ira Flatow's enthusiasm for all things scientific has made him a beloved on-air correspondent. For more than thirty-five years, Flatow has interviewed the top scientists and researchers on many NPR and PBS programs, including his popular Science Friday\u003csup\u003e(R)\u003c\/sup\u003e spot on \u003cem\u003eTalk of the Nation\u003c\/em\u003e. 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Flatow also further explores his favorite topic, the science of everyday life, with explanations on why the shower curtain sticks to you, the real story of why airplanes fly, and much more. \u003c\/p\u003e\u003cp\u003eFrom dark matter and the human consciousness to the surprising number of scientists who believe in a Creator, \u003cem\u003ePresent at the Future\u003c\/em\u003e reveals the mysteries of science, nature, and technology that shape our lives. \u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":52640671596911,"sku":"9780060732653","price":126.07,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0060732652.jpg?v=1770395924"},{"product_id":"best-american-science-writing-2010-the","title":"Best American Science Writing 2010, The","description":"\u003cp\u003eBest American Science Writing 2010, The\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":52640673694063,"sku":"9780061852510","price":118.46,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0061852511.jpg?v=1770396077"},{"product_id":"eight-preposterous-propositions","title":"Eight Preposterous Propositions","description":"\u003cp\u003ePlacebo cures. Global warming. Extraterrestrial life. Psychokinesis. In a time when scientific claims can sound as strange as science fiction--and can have a profound effect on individual life or public policy--assessing the merits of a far-out, supposedly scientific idea can be as difficult as it is urgent. Into the breach between helpless gullibility and unyielding skepticism steps physicist Robert Ehrlich, with an indispensable guide to making sense of \"scientific\" claims. A series of case studies of some of the most controversial (and for the judging public, deeply vexing) topics in the natural and social sciences, Ehrlich's book serves as a primer for evaluating the evidence for the sort of strange-sounding ideas that can shape our lives.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e A much-anticipated follow-up to his popular \u003ci\u003eNine Crazy Ideas in Science\u003c\/i\u003e, this book takes up issues close to readers' everyday reality--issues such as global warming, the dangers of cholesterol, and the effectiveness of placebos--as well as questions that resonate through (and beyond) civic life: Is intelligent design a scientific alternative to evolution? Is homosexuality primarily innate? Are people getting smarter or dumber? In each case, Ehrlich shows readers how to use the tools of science to judge the accuracy of strange ideas and the trustworthiness of ubiquitous \"experts.\" As entertaining as it is instructive, his book will make the work of living wisely a bit easier and more reliable for scientists and nonscientists alike.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52640683000175,"sku":"9780691124049","price":252.29,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0691124043.jpg?v=1770396521"},{"product_id":"hidden-worlds","title":"Hidden Worlds","description":"\u003cp\u003eNo one has ever seen a quark. Yet physicists seem to know quite a lot about the properties and behavior of these ubiquitous elementary particles. Here a top researcher introduces us to a fascinating but invisible realm that is part of our everyday life. Timothy Smith tells us what we know about quarks--and how we know it.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Though the quarks that make science headlines are typically laboratory creations generated under extreme conditions, most quarks occur naturally. They reside in the protons and neutrons that make up almost all of the universe's known matter, from human DNA to distant nebulae, from books and tables to neutron stars. Smith explains what these quarks are, how they act, and why physicists believe in them sight unseen. How do quarks arrange themselves? What other combinations can nature make? How do quarks hold nuclei together? What else is happening in their hidden worlds? It turns out that these questions can be answered using a few simple principles, such as the old standby: opposites attract. With these few principles, Smith shows how quarks dance around each other and explains what physicists mean when they refer to \"up\" and \"down\" quarks and talk about a quark's color, flavor, and spin.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Smith also explains how we know what we know about these oddly aloof particles, which are eternally confined inside larger particles. He explains how quark experiments are mounted and how massive accelerators, targets, and detectors work together to collect the data that scientists use to infer what quarks are up to.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e A nonmathematical tour of the quark world, this book is written for students, educators, and all who enjoy scientific exploration--whether they seek a taste of subnuclear physics or just wonder about nature on the smallest of scales.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52640696664431,"sku":"9780691122410","price":272.1,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0691122415.jpg?v=1770396935"},{"product_id":"science-a-la-mode","title":"Science a la Mode","description":"\u003cp\u003eThese iconoclastic and witty essays are about what happens when scientists jump on band-wagons. Tony Rothman applies creative skepticism to contemporary fashions in science, including the \"standard model\" Big Bang theory, geodesic domes, the concept of nuclear winter, and sociological applications of the second law of thermodynamics. \"Rothman proves himself an excellent communicator... I am grateful to him for he has enlarged my vision, increased my understanding, and made me more aware of the beauty of the patterns and connections of all the world.\"--Dick Kovan, New Scientist \"These six delightful essays address and substantiate the sociological underpinnings of the scientific enterprise... I highly recommend this volume of excellent essays that remind us all of the `folly of mistaking a paradox for a discovery, a metaphor for a proof, a torrent of verbiage for a spring of capital truth, and oneself for an oracle...'\"--Dennis W. Cheek, Science Books \u0026amp; Films\u003cbr\u003e\u003cbr\u003eOriginally published in 1989.\u003cbr\u003e\u003cbr\u003eThe \u003cb\u003ePrinceton Legacy Library\u003c\/b\u003e uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. 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In \u003ci\u003eStrange Curves, Counting Rabbits, and Other Mathematical Explorations\u003c\/i\u003e, Keith Ball highlights how ideas, mostly from pure math, can answer these questions and many more. Drawing on areas of mathematics from probability theory, number theory, and geometry, he explores a wide range of concepts, some more light-hearted, others central to the development of the field and used daily by mathematicians, physicists, and engineers.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Each of the book's ten chapters begins by outlining key concepts and goes on to discuss, with the minimum of technical detail, the principles that underlie them. Each includes puzzles and problems of varying difficulty. While the chapters are self-contained, they also reveal the links between seemingly unrelated topics. For example, the problem of how to design codes for satellite communication gives rise to the same idea of uncertainty as the problem of screening blood samples for disease.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Accessible to anyone familiar with basic calculus, this book is a treasure trove of ideas that will entertain, amuse, and bemuse students, teachers, and math lovers of all ages.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52641053409647,"sku":"9780691127972","price":196.01,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0691127972.jpg?v=1770404894"},{"product_id":"number-mysteries","title":"NUMBER MYSTERIES","description":"\u003cp\u003eNUMBER MYSTERIES\u003c\/p\u003e","brand":"St. Martins Press-3PL","offers":[{"title":"Default Title","offer_id":52657311646063,"sku":"9780230113848","price":157.89,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0230113842.jpg?v=1770812891"},{"product_id":"time-warped","title":"Time Warped","description":"\u003cp\u003eTime Warped\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":52657435017583,"sku":"9780062225207","price":118.41,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/0062225200.jpg?v=1770813670"},{"product_id":"most-intriguing-story-ever-told","title":"Most Intriguing Story Ever Told","description":"In \u003ci\u003eThe Most Intriguing Story Ever Told\u003c\/i\u003e, F. 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