{"title":"Comunicação Institucional","description":null,"products":[{"product_id":"advancing-higher-education","title":"Advancing Higher Education","description":"Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of  change and best practices and innovations in advancement.  It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.  \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52657129226607,"sku":"9781475845020","price":341.35,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1475845022.jpg?v=1770807659"},{"product_id":"when-a-school-crisis-occurs","title":"When a School Crisis Occurs","description":"\u003cp\u003eAdministrators must respond to parents, students, and stakeholders in the wake of a school crisis in order to inform them, allay fears, and to counteract rumors. Most often, school superintendents, principals, deans, and school security officers seek a concise reference for help in writing messages when a crisis occurs. This book, which includes completed models and sample letter responses, addresses daily issues ranging from bullying to student dropout rates and it offers more than thirty completed documents to work with, to adapt to, and to utilize. Using or reworking the examples provided here will meet the leader's immediate need for appropriate, well-written, and timely communication.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":52666602783087,"sku":"9781578864201","price":367.6,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/9384\/9711\/files\/1578864208.jpg?v=1770921840"}],"url":"https:\/\/internacional.umlivro.com.br\/collections\/comunicacao-institucional.oembed","provider":"UmLivro Internacional","version":"1.0","type":"link"}